A Hybrid That America’s Truck Lovers Can Love — for Now

If Elon Musk sold plug-in hybrid vehicles, he surely wouldn’t call them plug-in hybrid vehicles, or PHEVs, or anything else that sounds coined by an engineer. Far too clunky. Surely “Cyborgtruck” would offer a more futuristic spin on these marriages of gasoline and batteries?

Even then, it’s hard to escape the underlying clunk. Which suggests the recent upswing in fascination with PHEVs has a limited shelf life — except, perhaps, for one variant suited to the peculiar tastes of the US driver.

Plug-in hybrids sport two drivetrains, one powered by an internal combustion engine and the other by a battery. The latter are larger than for so-called mild hybrids like Toyota Motor Corp.’s original Prius, and can be charged with a plug (hence the name). They can also drive a certain distance purely on electric power after which the engine takes over. The driver gets higher fuel economy and a greenish glow without range anxiety, an important consideration in the US, with its affinity for heavy vehicles and patchy public charging.

While PHEVs constitute only about a fifth of the country’s EV market, sales expanded by 21% in the first half of the year compared with just 3% for battery-only EVs. Ford Motor Co., in particular, is pivoting toward hybrids because it is losing billions on battery EVs. At $139 per kilowatt-hour — the average cost of an EV battery last year — the battery needed to run a large SUV or truck for a decent range runs between $14,000 and $20,000. In comparison, the battery in a typical plug-in hybrid SUV would cost about $3,000 to $4,000.

Hybrid ev growth this year

Yet, the market for these hybrids looks inherently narrow. US PHEVs have the lowest electric range of any major market, about 30 miles on average according to Bloomberg NEF, and the complexity of building twin drivetrains in low numbers — about 160,000 sold in the first half of the year — makes them relatively expensive.