Rocket Lab Shows SpaceX Isn’t the Only Game in Orbit

While space startup Rocket Lab USA Inc. prepares to test-launch its new medium-sized rocket next year, its shares have already blasted into orbit. This mostly reusable rocket, called Neutron, is designed to give space customers an alternative to SpaceX’s prolific Falcon 9.

Rocket Lab’s quick progress and investor enthusiasm show that SpaceX isn’t an outlier. The rapid development of reusable rockets that drive down launch prices are now par for the course. This new way of designing and manufacturing applies to space components as well, including satellites. This spells trouble for the legacy space companies, such as Boeing Co. and Lockheed Martin Corp., which are geared toward long development cycles that count on expensive government contracts.

Boeing’s stumbles and cost overruns on Starliner, the space capsule that left two astronauts behind on the International Space Station, underscore outdated design and production methods. Boeing and Lockheed will have to rethink how they operate their space businesses, or they will be outmaneuvered and priced out of the market.

That may require taking previously unthinkable steps: spinning out the space units as standalone companies.

Investors are eager to snap up shares of pure-play space companies with a proven track record, said Andres Sheppard, an analyst with Cantor Fitzgerald. So far in November, Rocket Lab’s shares have more than doubled and have jumped more than fivefold in the last 12 months. Shareholders are excited that this fast-moving company will tap into robust demand to send low-orbit satellites and military hardware into space. The company also makes components that are used by other space companies, a business that now makes up most of its revenue. The goal is to be an “end-to-end space company” that plays in a $320 billion total addressable market, said Peter Beck, the flamboyant New Zealand entrepreneur who’s the driving force behind the company’s torrid pace.