Big Money Flocks Back to a Levered Trade That Went Bust in 2008

A diversified investment strategy that seeks to juice returns through leverage is finding new love among big money managers — more than a decade after it blew up during the 2008 financial crisis.

The approach, widely known as “portable alpha,” uses derivatives to track returns of long-only indexes and then invests the excess cash in trades beloved by hedge funds, including the likes of trend following or market-neutral equity strategies.

Some 22% of institutional investors, private banks and family offices adopted the investing style as a form of asset allocation last year, according to Barclays Plc.’s annual survey tracking 325 investors with $8.6 trillion in total assets. That’s up from 10% the previous year.

The spike in interest comes as active managers struggle to beat a runaway stock bull market, while angst grows about potentially below-average returns ahead given stretched valuations. Catering to the demand are hedge-fund firms like AQR Capital Management, which have been rolling out more sophisticated versions of portable-alpha offerings.

“Portable alpha is growing in popularity because investors are able to access market returns and combine those with alpha from hedge funds, while primarily only paying fees for the alpha,” said Roark Stahler, US head of strategic consulting in Barclays’ capital solution group. “Thus, it can be a pretty cost effective option for investors.”

Appetite is perking up for an investing style that failed during the global financial crisis, when the diversification value collapsed after assets sold off in tandem and traders weren’t able to exit illiquid positions. Now, advocates say they can make it work this time by improving transparency and liquidity.