Cantillon Marries the Red Queen

Learn more about this firm

Over the last four years, we have maintained that the U.S. middle-class consumer is on firmer ground than many believe. The first wave of inflation that seems to be receding is just that—the first wave of a set—and oil and gas companies are fundamentally well-positioned for the next decade.

Seeing the Consumer Price Index (CPI) rise only 3.4% year-over-year is undoubtedly a welcome change from the nearly 9% increase we experienced in 2022, and just as inflation surged, it is perfectly reasonable that we get a dampening to more moderate levels. However, what most don’t discuss is that it still costs 122% more for a quarter pounder with cheese meal today ($12) than it did ten years ago ($5.39 in 2014).

food prices

We thought it would be helpful to elaborate on two concepts we feel are in play.

We recently read a book titled Essay on the Nature of Commerce in General by Richard Cantillon, who developed the concept of relative inflation, now known as the Cantillon Effect. Cantillon (an Irishman) posited that the introduction of new money into an economy is not distributed evenly across all sectors. Instead, it benefits certain groups first, creating a ripple effect or waves. The result is that different sectors are affected unevenly, with some benefiting more than others, leading to economic imbalances (sound familiar?). He suggested that inflation occurs gradually and that the new money has a localized effect, eventually creating broader inflation as it circulates. We would agree.

Learn more about this firm