Beyond the Trump Trade: US Equity Investing in a New Policy Era

US stocks are widely seen as big beneficiaries of President-elect Donald Trump’s policy agenda. But policy change takes time and will have complex effects on businesses, earnings and returns. So how can investors prepare to detect risks and uncover long-term opportunities amid the uncertainty?

Whatever your views on the election, the market consensus believes the new administration is good news for American businesses and stocks. Yet while Trump will be supported by a friendly Republican Congress, translating campaign promises into policy is always difficult—and will take time.

Top-Down Change Requires Bottom-Up Research

On the campaign trail, Trump pledged to pursue policies including subsidy suspensions, extended tax cuts, new tariffs and regulatory reform. This combination of policies is likely to increase the deficit, even if economic growth is strong, which could complicate its implementation.

Politically driven change from the top down is hard to predict. For example, Trump’s plans to boost investment in the US—by incentivizing reinvestment from US companies and foreign direct investment—won’t benefit companies and industries uniformly. And while it might sound counterintuitive, we think bottom-up research—focused on company exposures to change—is the best way for equity investors to identify risks and opportunities as policy becomes reality or falls short of expectations. Even at this early stage, we can begin framing four main policy areas that will inform fundamental analysis of sectors, industries and individual companies.