Emphasize Value as Investors Increasingly Throw Caution to the Wind

Financial plans map out a strategic course to meet an investor’s goals and cash flow needs. These plans are the blueprints of a disciplined investment process.

Financial plans are put in place for two reasons. First, financial plans help protect investors from their fear. When markets are turbulent or after a bear market, financial plans focus on the longer-term and keep portfolios appropriately invested in equities.

Second, and equally important, financial plans help protect investors from their greed. When markets are ripping and over-enthusiasm builds, financial plans dampen investors’ risk taking by limiting equity exposure to predetermined prudent allocations.

Investment opportunities at the beginning of the bull market in 2009 were significant, but fear dominated portfolio construction. By adhering to a financial plan and raising equities to a preset normal allocation, investors might have benefitted from the early stages of the bull market instead of fearfully avoiding the stock market.

By contrast, investors’ greed today, in the 16th year of the secular bull market, has eliminated normal bounds on risk taking. They are shunning prudent financial planning and ignoring basic investment concepts like diversification and valuation. Some are now even using leverage to buy riskier momentum stocks.