Ark Drops Out of Top 10 ETF Issuers as 'Shiny' Lure Fades

After vaulting up the ranks of the U.S. exchange-traded fund leaderboard, Ark Investment Management is starting to slip.

With about $42.4 billion in its ETFs, Cathie Wood’s firm now ranks as the 11th largest issuer by assets, according to Bloomberg Intelligence data.

The money manager had cracked the top 10 earlier this year, buoyed by a torrent of inflows as investors flocked to Wood’s innovative vision. But competition is rising just as the shine comes off Ark’s flagship $21 billion ARK Innovation ETF (ticker ARKK).

As the firm’s assets have dipped slightly, rival WisdomTree has edged ahead. Meanwhile, industry newcomer Dimensional Fund Advisors is nipping at Ark’s heels, with less than $3 billion separating the two issuers after the quant giant’s latest mutual fund conversions.

At the same time, ARKK has fallen over 6% this year -- after soaring nearly 150% in 2020 -- as the prospect of inflation and rising rates takes the shine off the kind of long-term tech bets favored by Wood.