Five Common Elements of the Best Advisor Websites

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Every great advisor site shares similar features to help attract clients, from well-designed homepages to personalized copy.

Those features to appeal to your ideal audience, attract new clients and grow the firm.

Among those features, five key elements stand out. In this article, we’ll explore these elements in detail, with examples and solutions along the way.

Read on to see what makes an advisor site great.

1. Create a homepage that passes the five-second test

The five-second test is all about seeing your homepage through the eyes of a first-time visitor. It’s a great place to start because it pinpoints actionable changes and reveals other issues with your site. The five-second test is simple; all you’ll need is a little free time. Here’s how you can do it for your own site.

Navigate to your home page and give yourself five seconds to read without scrolling.

Now, ask yourself the following:

  • What was the homepage about?
  • What stood out to you?
  • Who would benefit from your services?
  • What’s the next step?