Consumer Weakness Signals a Recession
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Consumers are being squeezed by negative real wage growth and inflation at 40-year highs. As a result, consumer sentiment is declining, and personal consumption habits are changing as people struggle to make ends meet.
With GDP growth running at -1.5% in the first quarter, a second consecutive quarter of negative growth will signify a recession. Personal consumption accounts for two-thirds of economic activity. As such, we must ask, will the plight of consumers drag GDP lower in the second quarter, resulting in a recession?
To help answer the critical question, let's consider the state of the consumer and their means to consume.
Personal consumption
Per the BEA, Personal Consumption Expenditures is "the value of the goods and services purchased by, or on the behalf of, U.S. residents."
The graph below shows that over the last 60 years, PCE has slowly risen from about 60% of GDP to nearly 70%. Its contribution to GDP fluctuates very little around that trend line.
The following graph shows that annual changes in PCE and GDP are highly correlated. There has never been an instance where PCE was down for the year and GDP rose!
Consumer sentiment surveys
With an appreciation for consumers' outsized role in the economy, let's consider their propensity to consume goods and services.
Are they confident in their financial situation and their expectations for the economy? High levels of confidence lead to high levels of consumption and vice versa.
The first graph below compares the University of Michigan Consumer Sentiment Survey and the Conference Board's Consumer Confidence Index.
The most recent Michigan survey (orange) is well below levels from the spring of 2020, when the economy was shuttered, and unemployment rose to double digits. It is also at levels last seen during the great financial crisis. Confidence is below readings from the recessions of 1991 and 2001.
The Conference Board's Confidence Index (blue) is slipping, but it does not paint as grim a picture as the Michigan survey.
The graph above shows that the difference between the two surveys is the most extreme in at least 30 years. The circles highlight the prior three troughs and the current trough. The previous three troughs occurred right before recessions.
The surveys' underlying data and commentary point to high inflation and rising interest rates as the primary culprits for the declining sentiment.
In its most recent report, the Conference Board notes the following: "Indeed, inflation remains top of mind for consumers."
Higher interest rates and soaring house prices are crushing consumer home-buying sentiment. The graph below shows it's currently the worst time to buy a house in the last 30+ years by a long shot.
Why does this matter?
The National Association of Home Builders (NAHB) estimates that Housing's contribution to GDP generally averages 15-18%. Their study includes residential investment and personal consumption of housing services, including rents.
Declining real wages
Having established that consumer sentiment is declining, we must ask why. As I noted in the prior section, inflation and higher interest rates are weighing on consumers' purchasing power.
Inflation is not necessarily bad for consumers if their wages keep up or surpass the inflation rate. Unfortunately, that is not occurring. The graph below shows that real incomes (inflation-adjusted) have fallen for over a year. While nominal wages are increasing, its purchasing power is decreasing. As a result, many consumers can afford less today than yesterday. Consumers are essentially getting pay cuts whether they know it or not.
The two spikes in the graph result from the direct pandemic-related government payments to citizens.
The trend in real wages does not bode well for personal consumption. With inflation remaining in the 8% range and wages growing at about 5%, many consumers are losing. The data is worse for the lower and middle classes, which spend most of their money on food, energy, and rent. Those prices are rising faster than the inflation rate.
The table below shows the difficult choices consumers are being forced to make.
Alternative monetary sources for consumption
Wages drive personal consumption, but other sources of money also contribute to spending.
Savings
When in need, people draw down on their savings to help. The graph below shows that is exactly what is occurring. Personal savings are down to eight-year lows as consumers become increasingly reliant on additional sources of funds. The graph below is not inflation-adjusted. A dollar of savings indeed went a lot further in 2014 than today!
Drawing down savings has supported consumption, but many consumers are running out of savings, resulting in less future spending or more debt.
Going into debt
Over the last 30 years, consumers have increased their use of credit cards and mortgage refinancing to consume more than they otherwise could have. These two sources of funds may be greatly limited in the future.
The graph below shows the annual change in consumer credit card debt is at a 20-year high. Consumers can continue to borrow, but higher credit card interest rates and larger debt balances will limit future usage.
The following graph shows that the MBA Refinance Index is at its lowest level in over 10 years. This is not surprising, given that mortgage rates are around 5.50%. Unless mortgage rates come down appreciably, we should not expect mortgage cash-out refinancing to be a significant source of funds for consumers.
Help from Uncle Sam
The graph below charts government transfer payments. Transfer payments are direct payments from the government to citizens. The two pandemic-related direct checks to citizens in 2020 and 2021 stand out starkly.
If the consumer struggles continue, can the government support them? The answer is unlikely.
For starters, the political climate in Washington makes fiscal stimulus unlikely. While the Democrats control the House and Senate, their slim one-vote majority in the Senate has already been problematic for stimulus bills. Given the upcoming midterm elections it becomes more unlikely as we march toward November.
The Republicans may take the House and possibly the Senate in November. Barring a much worse economic crunch, such a split between the president and Congress will further hamper the odds of substantial fiscal stimulus in 2023.
Summary
- Falling consumer sentiment;
- Crushing inflation;
- Declining real wages;
- Savings being drawn down rapidly;
- Credit card usage soaring;
- Mortgage cash-out refinancing not economical; and
- Fiscal stimulus is unlikely.
Excepting a sharp decline in inflation or a gap higher in wages, the consumer is in a bind. Approximately 70% of the economy is tied to the fate of the consumer. That does not mean a recession is probable, but given the consumer's predicament, it's a distinct possibility.
Michael Lebowitz has been involved in trading, portfolio construction, and risk management involving some of the largest and most active portfolios in the world. In addition to broad institutional experience, he also built a successful independent RIA allowing him to further extend his experience into the realm of investment management for individuals and family offices. Grounded in logic and common sense, he blends vast trading and investment expertise with economic viewpoints that delivers pragmatic and actionable thought leadership to clients.
Join our website today for a look behind the data at what is really going on with the markets and your money. www.realinvestmentadvice.com
Contact him at [email protected].
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