How I Got 30,000 LinkedIn Followers in Two Years

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There is no shortage of information from “experts” on how to be successful on social media. But when I was starting out using LinkedIn a few years ago, there was a shortage of tactics to quickly to grow the number of my connections (when you follow someone and they follow you back) and followers (someone follows you, but you don’t follow them).

I am about to hit the 30,000-follower mark on Linkedin. I thought it would be helpful to share the four easy-to-do tactics that I employed each week for the last two years to help me grow. The best part about this strategy is that it should take you no more than 10 minutes a day!

1. Follow the 80-20 comment rule

Here's the most important thing no one tells you about how to grow an account on social media: Replying to others' content should make up 80-90% of your activity.

I've seen this work firsthand in growing my following to almost 30,000 in two years, as well as through examining some of the highest-performing accounts across all social channels.

What does this look like in practice?