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Imagine that your firm’s website is a storefront. When your dream client "stops by your store," what is their experience?
What's their first impression? How do they feel as they poke around? Do they connect with your story? What will they remember after they leave?
The answers to those questions matter, and small tweaks you make will influence their experience.
Watch the short video (above) to see the complimentary strategic feedback I offered to one advisor who asked FiComm for help. You’ll learn specific best practices for a firm's homepage, and you can apply the concepts to self-audit your website.
“Dear FiComm” is a new take on the ever-popular “Dear Abby” advice column, but for financial advisors on all things marketing. Crave some expert help? Show us what you’re working on and we'll take a look ASAP.
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About FiComm Partners
FiComm Partners’ website
Carolyn Dalle-Molle, an accomplished growth marketer, boasts a proven track record with a realistic, iterative approach to marketing. As VP of growth marketing at FiComm Partners, she shares her wealth of marketing expertise with purpose-driven financial advisors. Dalle-Molle began her career at a top SEO firm in Boston, where she witnessed the transformative impact of a brand’s digital presence. Beyond search, she has excelled in diverse marketing roles, notably increasing a fintech company's lead list from 5,000 to an impressive 30,000 in just two years with no budget. Later, hired by two MIT co-founders, Dalle-Molle skillfully led a small team to achieve an 8x increase in sales in under one year. Most recently, as the in-house marketing consultant at XY Planning Network, she played a pivotal role in supporting the growth of over 1,600 advisor members. Dalle-Molle is a mother of two, antique homeowner, garden hobbyist, and lover of design.
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