Growth Advice: Webinars Only Work If the Right People Come

Carolyn Dalle-MolleAdvisor Perspectives welcomes guest contributions. The views presented here do not necessarily represent those of Advisor Perspectives.

Webinars can be a useful tool for generating leads as an advisor.

But webinars only work if the right people come.

So, how do you get your ideal prospect to register? What parts of a landing page actually impact a webinar event's success?

In this episode of Dear Ficomm, I'll talk you through specific, actionable tips about how to get more registrants to your webinar as a financial advisor.

Watch the video above to find out.

Next: What’s on YOUR mind? Send me any marketing question and I’ll create a short video like this to help you out. This is a free resource from Ficomm, and we love to do it!

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About Ficomm Partners

Ficomm’s website

Carolyn Dalle-Molle, an accomplished growth marketer, boasts a proven track record with a realistic, iterative approach to marketing. As VP of Consulting and Innovation at Ficomm Partners, she shares her wealth of marketing expertise with purpose-driven financial advisors. Dalle-Molle began her career at a top SEO firm in Boston, where she witnessed the transformative impact of a brand’s digital presence. Beyond search, she has excelled in diverse marketing roles, notably increasing a fintech company's lead list from 5,000 to an impressive 30,000 in just two years with no budget. Later, hired by two MIT co-founders, Dalle-Molle skillfully led a small team to achieve an 8x increase in sales in under one year. Most recently, as the in-house marketing consultant at XY Planning Network, she played a pivotal role in supporting the growth of over 1,600 advisor members. Dalle-Molle is a mother of two, antique homeowner, garden hobbyist, and lover of design.


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