Growth Advice: Guiding Prospects Through Your Website Can Increase Conversion Immediately
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Your firm has a website, but is it converting clients?
The best RIA websites guide visitors through an intentional experience. Small tweaks to your website’s buttons or calls-to-action (CTAs) have the power to convert more visitors into prospects right now.
In this episode of Dear Ficomm, I help a financial advisor in New York elevate his website’s flow through better CTAs and word choice.
Watch the video above to get actionable tips for how to get more leads from your website as a financial advisor.
What are you working on? Send me any marketing question and I’ll create a short video like this to help. This column is a free resource from Ficomm, and we love to do it!
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Carolyn Dalle-Molle, an accomplished growth marketer, boasts a proven track record with a realistic, iterative approach to marketing. As VP of Consulting and Innovation at Ficomm Partners, she shares her wealth of marketing expertise with purpose-driven financial advisors. Dalle-Molle began her career at a top SEO firm in Boston, where she witnessed the transformative impact of a brand’s digital presence. Beyond search, she has excelled in diverse marketing roles, notably increasing a fintech company’s lead list from 5,000 to an impressive 30,000 in just two years with no budget. Later, hired by two MIT co-founders, Dalle-Molle skillfully led a small team to achieve an 8x increase in sales in under one year. Most recently, as the in-house marketing consultant at XY Planning Network, she played a pivotal role in supporting the growth of over 1,600 advisor members. Dalle-Molle is a mother of two, antique homeowner, garden hobbyist, and lover of design.
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