3 AI Governance Failures in Financial Advisory: What the File Needs to Show

Dan ZimonAdvisor Perspectives welcomes guest contributions. The views presented here do not necessarily represent those of Advisor Perspectives.

Advisors have largely made up their minds about AI. Advisor360’s 2026 Connected Wealth Report, a survey of 300 advisors across RIAs, broker-dealers, and banks, found that 74% now treat AI as a help to their practice rather than a threat, up from 64% two years earlier. But adoption is messier than the numbers suggest: Some of that use also runs through personal accounts and consumer chatbots that the firm never approved and cannot see.

What advisors have not settled is governance: 55% named compliance, cybersecurity or regulatory hurdles as the main thing slowing their adoption, and 93% said they want the final say over anything an AI tool produces, with only 8% willing to let one rebalance a portfolio or place a trade without review. Adoption ran ahead of policy, the way it usually does, and the gap between the two is where the trouble starts.

Wanting the final say, though, is a different thing from being able to show two years later that you exercised it. The question regulators will ask is narrower and harder than whether AI was used: When an AI tool helps form a client recommendation, what does the file actually show? In most firms today the honest answer is “not much.”

Certainly, the recommendation lands in the client record fully formed. However, the path it took to get there leaves no trace — not the reasoning, not the tool that helped, not what was weighed and set aside along the way, not whether anyone checked the work before it went in.

Regulators Aren’t Sleeping on the Issue

That gap is unlikely to withstand sustained regulatory scrutiny. The SEC’s examination priorities have named the use of artificial intelligence as a focus area two years running, and the Commission has already brought enforcement actions against advisers for misrepresenting it. The Delphia and Global Predictions settlements in March 2024 came to $400,000 in combined penalties — small in dollars but large in signal. Statements about AI now draw the same scrutiny as statements about performance.

On the brokerage side, FINRA’s Regulatory Notice 24-09 carried the same message to member firms and dual registrants: Existing supervision and recordkeeping obligations apply in full to AI-assisted work. None of this turns on a new rule. The obligations that already govern advice are broad enough to reach AI-assisted advice, too, which is why the exposure is real, even though nothing in the rulebook has changed.

What follows are three hypothetical scenarios. None describes a real firm or a real enforcement action; each is assembled from failure modes any compliance officer will recognize as plausible under the rules as they stand today.