Reports Of Gold’s Death Are Greatly Exaggerated

Back in December 1997, the Financial Times ran a now-infamous article titled “Death of Gold.”

In it, the author Kenneth Gooding claimed that as an investment, “gold is a goner.” The crises of the past 10 years—the 1987 stock market crash, the Gulf War, Asia’s financial meltdown—had not resulted in higher demand. Gold was now a “mere metal” and a “bad investment,” Gooding concluded.

But as it happened, reports of gold’s death were greatly exaggerated. The next decade saw the precious metal steadily rise in price, eventually hitting a then-record $1,921 an ounce in August 2011, for an increase of approximately 580% from when the Times published its obituary.

Fast forward to today, and the same gloomy prognoses are being made about the metal. And just as Gooding was proven wrong, today’s doomsayers will end up with egg on their face, I believe.

Gold performed as expected this week following a monster consumer price index (CPI) report that showed inflation skyrocketing 6.2% in October compared to last year. After advancing for a seventh straight trading day on Friday, its longest winning streak since May, the yellow metal broke out of its downward trend going back to August 2020, when it hit its all-time high of $2,073.

As I’ve said before, you shouldn’t expect to get rich investing in gold. It’s not Tesla stock or Bitcoin.

Instead, I believe it should be held as a hedge against poor monetary and fiscal policy. This is precisely why nearly every central bank on the planet has gold on its balance sheet.

Gold Coin Sales at Highest Level Since 2010

Speaking of balance sheets, the Federal Reserve’s asset purchases continue to rise to unprecedented levels, despite Jerome Powell’s earlier announcement that the bank would begin tapering this month. According to Bloomberg’s Lisa Abramowicz, official holdings now stand at a record $8.58 trillion, or about a third of U.S. gross domestic product (GDP).


This, as well as blistering inflation, must be on the minds of consumers who are gobbling up American Eagle gold coins at a healthy clip this year. According to the World Gold Council (WGC), 2021 coin sales at the U.S. Mint have totaled more than 1 million ounces through the end of October, the greatest amount since 2010. Sales are on track to be the best in over two decades, the WGC says.