Marissa Ansell on Active ETFs, Goldman Sachs Funds & More

At Exchange 2026, key thought leaders from firms across the country gathered in Las Vegas to share their ideas for navigating today’s macroeconomic uncertainty and the future of ETFs. During the conference, Marissa Ansell, head of ETF investment strategy at Goldman Sachs Asset Management, sat down with the VettaFi to discuss key investment trends, her firm’s ETF solutions, and more.

The Active Advantage

Nick Wodeshick: Similar to that of 2025, the macroeconomic picture for 2026 is already shaping up to be relatively uncertain and potentially volatile. Now, last year, we saw a lot of folks head towards international equities and active management as potential solutions for volatility in the United States. Are you expecting something similar to play out this year, or should we be prepared for any new surprises?

Marissa Ansell: The growth of active management has been a key trend that we’ve seen, both in the industry and in our ETF business. At the end of last year, active ETFs represented about 11% of overall U.S. listed ETF assets. And yet for the full year 2025, they represented 32% of flows and 86% of new launches. We can clearly see where the puck is going in terms of the growth trend and are very well positioned for this as we have actively managed portfolios for decades.

Goldman Sachs Asset Management is a top five global active manager and a leading alternatives manager with more than $3.6 trillion in assets under supervision. We have deep experience across both public and private markets, all different asset classes, and all different geographies. When we think about our ETF business, it is an extension of those capabilities. We have a broad range of ETFs that offer our active management expertise across different geographies, different asset classes, different sectors, and styles. We’re really trying to serve the entirety of our clients’ portfolios.

Nick Wodeshick: On the market backdrop, there’s obviously a lot of uncertainty and volatility there. What does it mean for investors?

Marissa Ansell: It means that investors need to have a lot of tools in their toolkit. Ultimately, clients need to build diversified portfolios. Passive probably plays a part in that, but active solutions definitely should have a role. I think it’s smart to go active especially in parts of the market where information is more opaque. So, that generally means less efficient markets, such as small cap equities or international and emerging markets, where it’s easier for active managers that have deep research capabilities to find the right securities that may generate alpha.