What Is the Goal of the 60/40 Portfolio?

I am not a fan of one-size-fits-all financial strategies. Yes, I see the value of making investment as simple as possible, but the right balance of risk and reward is a personal decision, and the most common strategies are either arbitrary or agnostic about crucial details.

Which brings me to the subject of this column: the popular yet endlessly criticized 60/40 asset allocation strategy. With bond prices tanking and correlations flipping, last year the 60/40 portfolio had its worst returns in decades. Then again, maybe that was just a blip and investors just need to wait it out.

Whether 60/40 is failing or just having a bad year comes down to how you define success. And the main problem with a 60/40 portfolio is that its objective is so poorly defined. A transition to a high-rate environment will mean choppy markets for years to come, and this will test the simple strategies the finance industry relies on. The ones that will fail will be the ones that aren’t clear to start with.

The 60/40 portfolio is a 60% allocation to stocks and a 40% allocation to bonds. Nobel laureate Harry Markowitz is credited with coming up with 60/40 as part of his dissertation on modern portfolio theory, though the version of the paper published 71 years ago does not mention it. Still, many financial advisers and personal finance columnists suggest the 60/40 as the portfolio that promises that perfect balance of risk and return.

If that sounds too simple, that’s because it is. First, the optimal portfolio in the 60% stock part is not clear. Is that a global stock portfolio — which offers more diversification — or mostly US stocks, as it is in some of the large funds with 60/40 portfolios? If you are committed to the view that more diversification is better, then a global portfolio is the answer. But most claims of how great 60/40 performed in the last few decades assume a fund dominated by US shares, with returns largely driven by a few big stocks in the last few years.

Two Ways to Build 60 40 Portfolio