AI Will Transform Philanthropy, Too

In an age of accelerating progress in artificial intelligence, everyone is debating AI’s implications for the labor market or national security. There is far less discussion of what AI could or should mean for philanthropy.

Many (not all) insiders now say AGI — artificial general intelligence — stands a good chance of happening in the next few years. AGI is a generative AI model that could, on intellectually oriented tests, outperform human experts on 90% of questions. That doesn’t mean AI will be able to dribble a basketball, make GDP grow by 40% a year or, for that matter, destroy us. Still, AGI would be an impressive accomplishment — and over time, however slowly, it will change our world.

For purposes of objectivity, I will put aside universities, where I work, and consider other areas in which philanthropic returns will become higher or lower.

One big change is that AI will enable individuals, or very small groups, to run large projects. By directing AIs, they will be able to create entire think tanks, research centers or businesses. The productivity of small groups of people who are very good at directing AIs will go up by an order of magnitude.

Philanthropists ought to consider giving more support to such people. Of course that is difficult, because right now there are no simple or obvious ways to measure those skills. But that is precisely why philanthropy might play a useful role. More commercially oriented businesses may shy away from making such investments, both because of risk and because the returns are uncertain. Philanthropists do not have such financial requirements.

Another possible new avenue for philanthropy in a world of AI, as odd as it may sound: intellectual branding. As quality content becomes cheaper to produce, how it is presented and curated (with the help of AI, naturally) will become more important. Some media properties and social influencers already have reputations for trustworthiness, and they will want to protect and maintain them. But if someone wanted to create a new brand name for trustworthiness, and had a sufficiently good plan to do so, they should receive serious philanthropic consideration.