Dimon to Pitch JPMorgan’s Ultra-Rich Clients on SpaceX IPO

JPMorgan Chase & Co. Chief Executive Officer Jamie Dimon plans to discuss the upcoming SpaceX initial public offering with thousands of the bank’s high-net-worth clients, part of an unprecedented nationwide push in coordination with the rocket maker’s leaders.

Dimon will host a “live interactive discussion” Thursday from JPMorgan’s headquarters, according to invitations seen by Bloomberg. He will be joined by Mary Callahan Erdoes, the CEO of the bank’s asset and wealth management division, and a pair of SpaceX executives: President Gwynne Shotwell and Chief Financial Officer Bret Johnsen.

The event will be simulcast to about 90 JPMorgan locations across 26 states, according to a person familiar with the matter. More than 2,500 of the bank’s clients are expected to attend, the person said, asking not to be identified discussing the private details.

While it’s not uncommon for banks to host roadshow events for investors ahead of an IPO, the extraordinary scope of JPMorgan’s push underscores the massive demand for what is likely to be the biggest ever market debut. The appeal to retail investors, in particular, reflects the importance of that cohort to Elon Musk’s business empire.