Tesla’s Troubles Signal a Speedbump for Investors in the EV Story

Competition for electric vehicles is mounting, but demand persists. So how can equity investors capture the potential of the fast-changing industry?

When Tesla delivered disappointing news on vehicle deliveries on April 2, it jeopardized its status in the so-called Magnificent Seven stocks. Whether or not it maintains its spot among the top US mega-caps, we think the news reflects a speedbump for equity investors seeking to access the disruptive potential of electric vehicles.

Tesla has been at the vanguard of electric vehicle (EV) production for 15 years. The company launched its first EV model in 2008, and its brand became a household name globally. Competitors were slow to react, and at first, few could match Tesla’s quality or features.

EV Market Dynamics Are Shifting

In recent years, the market has changed. By S&P’s count, 48 EV models are now sold in the US versus just six in 2019.1 Quality has been improving. And at the same time, the pool of early EV enthusiasts is drying up. This dynamic is most clearly seen in the US, where growth in the number of EVs sold has decelerated sharply (Display) versus expectations of continued robust growth. The industry is still growing, but more slowly, with far greater competitive pressures.

EV Sales Growth in US Has Decelerated But Remains Solid